How to add a link to your Instagram story (Link sticker)

Add the Link sticker

1. 1Open Instagram and start a new story: take a photo or video, or choose one from your gallery.
2. 2Tap the sticker icon at the top of the screen.
3. 3Choose Link from the sticker tray. If you can't see it, type “link” in the sticker search.
4. 4Paste the full address you want to share. You can also change the text people see on the sticker.
5. 5Tap Done, then drag the sticker into place and pinch to resize it.
6. 6Tap the sticker to cycle through its colour styles, then share your story.

That's it — people who tap the sticker are taken to your link. The old swipe-up feature is gone; the Link sticker is how every account adds links to stories now.

Make people actually tap it

A link sticker on its own is easy to scroll past. The stories that get taps tell people exactly what they'll get: “send me anonymous messages”, “answer my question”, “rate my week”. Put the sticker near the middle of the screen, away from the edges where Instagram's own buttons sit.

• Write custom sticker text instead of showing the raw address.
• Add a short line of text or a GIF pointing at the sticker.
• Keep the background simple so the sticker stands out.
• If it's an anonymous message link, say “anonymous” on the story — it's the reason people reply.
• Post a follow-up story later in the day for people who missed the first one.

Link sticker missing or not working?

If Link doesn't appear in your sticker tray, or the sticker doesn't open your page, work through these:

• Update the Instagram app — new and changed stickers arrive with app updates.
• Search the sticker tray for “link” instead of scrolling for it.
• Paste the complete address, including https://, and check for typos.
• Close and reopen the app, or log out and back in, if the sticker tray looks different from usual.
• Try sharing the link in a new story rather than editing an old draft.

Boosted (paid) stories have their own rules about stickers and links. If you're promoting a story as an ad, check Instagram's help page on boosting a story before you add one.

Sharing an anonymous message link

The most common link on a story is an anonymous message link — a page where friends can send you a message without their name. Instagram's own Questions sticker shows you who replied, so a link is the way to go if you want honest, anonymous answers.

On Sustalk, the Play tab's Share to your story button makes the story image for you and copies your link at the same time, so you just add the Link sticker and paste. Full walkthrough: how to get anonymous messages on Instagram. And if you need something to ask, here are questions to ask on your Instagram story.